jmi — founder's notebook

jmi.

Founder's notebook. Radically honest dispatches from a startup mid-build — the wins, the doubts, and the meetings that did not go to plan.

2026

~/projects

parenthood The kid, the calendar, the family math.
startup The work that pays the bills and breaks the brain.
consulting Day-rate work, between things.
thinking Notes on liberalism in a modern Swedish context.